Fighting for attention

Fighting for attention is closely linked to the competition program. It can be seen as a special case of competition – competition for attention. But I want to write about it separately because it plays a very important role in shaping human interactions.

https://www.quora.com/Why-do-I-feel-conversations-are-just-a-fight-for-attention

The way I see it, fighting for attention is the main form of information flow in our society. This is one-way communication. A person gives information and wants others' attention, or in some cases money, comments, "likes", etc.
Two-sided communication gradually disappears from our society. It is being replaced with videos, blogs (like mine), articles, posts on social media. Feedback is often reduced to a "like" or some other emoji. I'm afraid people are starting to forget how to have a normal conversation.
Fighting for attention is especially visible in groups. People shout over and fight over who is more important. Very few people seek two-sided communication, which is necessary for cooperation.

Nowadays, you can make a lot of money if you get enough attention. Hardworking people can only dream about the kind of money some influencers make. This encourages people to turn themselves into a product and sell themselves to as many "clients" as they can. All of this, plus Big Data and targeted advertising made fighting for attention one of the most profitable activities.

I don't have this program in my mind at all. I never had. In a group, I am always the quiet one, the one who can't say anything. People told me I should do as they do and fight for attention. But I don't see the point in it. If somebody is not interested in what I've got to say, then I'm not interested in saying it.

Maybe because I always lose the fight for attention, nobody sees me as important and everybody ignores me. But I believe fighting for attention gets you nowhere. Of course, it can make you rich and "important". But to actually make a change in this world you'd need to cooperate and you can't build cooperation on fighting for attention. That's why I believe people need to learn two-sided communication.

People need to learn to talk to each other because the form of communication imposed by social media is destructive. Being popular doesn't get things done. Only when things get real, people realize their ways of communicating fail. But then it's too late and everything falls apart. That's why we need to learn to communicate before starting big projects.
I know it's hard because people base their self-esteem on the idea that they are good at social interactions. It's not easy to initiate a different way of communicating. But the alternative is to wait for some kind of a crash to happen.
From my experience, people never change their way of communication and the crash always happens.